Prices

Rolex is a Swiss watch brand founded in 1905. Rolex watches cost around $12,000 on average, though prices range from around $2,000 to $224,000 depending on the model. Rolex's most popular collection, the Datejust, costs an average of $9,000. Other popular collections include the Submariner, GMT-Master, and Daytona. Use our price guide to see the retail and market price, model specifications, and historical trends for 590 in-production and discontinued Rolex models. More about Rolex