Instagram was launched in October 2010 by Kevin Systrom and Mike Krieger, initially as a photo-sharing app for iOS devices. Its unique features, such as filters and easy sharing, quickly gained popularity, leading to its acquisition by Facebook in 2012 for approximately $1 billion. Over the years, Instagram has evolved significantly, adding features like Stories in 2016, which allow users to post temporary content, and Reels in 2020, designed for short, engaging videos. The platform has become a vital tool for influencers, brands, and individuals alike, enabling them to connect with audiences worldwide, promote products, and build communities through visual storytelling. Today, Instagram boasts over a billion active users, making it one of the leading social media platforms globally.